How to help your clients get summer-ready – and boost your salon profits

After an incredibly tough twelve months for the beauty industry, we’re thankful that the vaccine programme across the UK is proving successful and that salon owners can welcome clients back through their doors once more.

Also, the excitement of travel restrictions being lifted and more countries joining the ‘green list’ for safe travel, means many of your clients are starting to plan a summer holiday and will want to feel body confident for some well-deserved R&R on the beach.

One of the most common treatments requested by clients is laser hair removal, which offers smooth, stubble-free skin and long-lasting results.

If you are a salon owner or beauty therapist looking to expand your treatment menu, then investing in a professional hair removal device with advanced diode technology will help your customers to achieve a beach-ready body – and reap rewards for your business.

Choose technology you can trust

Salons that invest in laser hair removal devices that utilise sophisticated diode laser technology are making a smart business choice. The diode segment of the laser hair removal market holds the maximum share at 39%, due to the high precision offered by these products.*

And the statistics show continued growth, with the global laser hair removal market set to be worth $3.01 billion by 2030, according to data by Vision Research Reports.

Devices such as the LumiLASE, which outputs specific 808nm wavelengths for high precision, offer a perfect blend of trusted technology with client comfort and compliance.

Maximising your profits with LumiLASE

In an industry that is primarily focused on a female market, we advise our clients to keep their machine fully booked by offering treatments for men as well. We’ve seen an exponential rise in fellas who choose to be hair free for aesthetic or athletic reasons.

LumiLASE laser hair removal for men also offers a practical alternative to shaving – which is time-consuming and can leave the skin looking red and feeling irritated.

It’s a lucrative market to be a part of, with more males opting for laser hair removal treatment on their chest, back and shoulders than ever before.

Send out a summer promotion

After a year away from the salon, your clients might need a little reminder of your services. A summer promotion – either to your email database or as a Facebook ad campaign – will help to raise awareness of your laser hair removal service and keep the bookings rolling in.

Good ‘hooks’ to shout about on your promotional material include:

  • Refer a friend – if a regular client introduces a new one – then thank them with a little gift or discount code
  • Discounts for multiple body areas – offer a reduced price if a client books a treatment on their legs and face to encourage them to make the most of your services
  • Loyalty cards – A simple loyalty card where a client collects 10 stamps on a card and gets the 11th treatment free is a winning way to retain your best clients.

The LumiLASE difference

LumiLASE devices include high-resolution software, allowing you to pre-set treatments to ensure they are performed safely and with maximum comfort for your clients. We also provide technology-based, accredited training for up to four delegates, so you have full confidence in your LumiLASE device and operators.

Our LumiLASE packages are more than just a hair removal device. We understand that you’ll need ongoing support to get the most from your clinic’s investment, so we will be there to provide full telephone support with our experienced trainers who will advise and guide you as you start your LumiLASE journey.

Book a LumiLASE demonstration with our team to see our device in action and to learn most about the benefits of investing in the ultimate in advanced diode laser technology.

*Source: https://www.grandviewresearch.com/industry-analysis/laser-hair-removal-market

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